The Great Outdoors!
There are an endless number of ways to effectively promote your business and the key always comes back to your ability to deliver the right message to the right people at the right time. The fourth component to this equation is “using the right media” so today we’ll talk about billboards.

We have also talked about the importance of uniqueness in every aspect of business and uniqueness applies to your advertising as well and the attention that a unique message can draw.

Outdoor advertising is just what it infers and includes the use of billboards, bus shelters and bus signage itself - both internally and externally. I have heard people comment that billboards are expensive, but given the cost of a 1/8 page newspaper ad which appears once and is tossed, in comparison, the cost of a billboard becomes quite reasonable, giving you a 30 day period of exposure which in terms of advertising power is arguably a better investment.

A billboard will deliver your message 24/7. They come in a variety of sizes, they can be moved from location to location, month by month and the Outdoor provider can supply you with statistics on the number of vehicles that will typically be exposed to your message hour by hour. To ensure that your billboard message achieves maximum readability, use no more than 7 words.

So rather than continuing with the same media selections year after year, make it a point to research “Outdoor Advertising” as an option when you plan your promotion strategy for the upcoming year.

Diversity and uniqueness are important components to every business. For more related information, check out my articles: “Building Brand Awareness” and “Using Diversity to Overcome Seasonality and Stabilize Sales” both found here on my website… Larry